Weak ad creatives
The same ads run for months.
New approaches and concepts aren't tested.
The creatives show the product but don't explain why the customer should choose it.
META ADS MEDIA BUYER
Spending money on Facebook and Instagram ads, but not getting consistent sales?
High cost per enquiry.Expensive purchases.Inconsistent advertising results.Your budget grows, but your results don't keep up.
The problem often lies in the strategy, creatives, campaign structure, analytics or the way your business communicates with potential customers.
I help businesses identify these problems and turn Meta Ads into a predictable channel for attracting new clients and customers.
Request a free initial analysis7 years of experience • Facebook & Instagram Ads
E-commerce • Lead Generation
01 / ABOUT ME
I'm Pavlo, a Meta Ads Media Buyer with 7 years of experience.
I run Facebook and Instagram advertising for e-commerce, local businesses, services and lead generation projects.
My job is more than just launching ads.
I analyse the entire customer journey:
ad → creative → website → enquiry or purchase → scalingI work with projects from a launch from scratch to scaling existing, successful campaigns.
7years of experience
MetaFacebook & Instagram Ads
E-commerceand Lead Generation
A–ZStrategy, creatives, analytics and scaling
02 / WHERE THINGS GO WRONG
The problems I see most often
Businesses usually lose money because of a series of smaller, connected problems rather than one major mistake.
Poor campaign structure
Too many campaigns and audiences.
The budget is allocated without a clear rationale.
The algorithm doesn't receive enough quality data to optimise.
Advertising without systematic testing
New audiences and creatives are tested without clear criteria.
As a result, the business doesn't know:
what actually works,
what to stop,
and what to scale.
Inadequate analytics
There's no clear view of which campaigns deliver results and which simply spend the budget.
A website that loses potential clients
Even a good ad won't help if visitors reach your website and don't understand:
what you offer,
why they can trust you,
and what to do next.
03 / THE SOLUTION
I don't look for a 'magic audience'. I build a system.
A successful ad campaign doesn't depend on one secret setting.
Results come from getting several key elements right.
Strategy
I analyse the product, competition, target audience and previous campaigns.
Creatives
I look for new communication angles, offers and messages that can capture your target audience's attention.
Ad campaigns
I build a clear structure for testing, remarketing and scaling.
Analytics
I track more than clicks and CTR: real business metrics such as enquiries, purchases, CPA, ROAS and website conversion rate.
Scaling
I increase budgets only when I see consistent results and clear growth potential.
04 / RESULTS
Results of businesses I work with. Numbers speak louder than promises.
01 / 05
Results depend on the product, market, budget, website and many other factors. I don't sell guarantees — I show real results from my work.
05 / SERVICES
What I can do for your business
Meta Ads from A to Z
- Analysis of your existing ads
- Competitor analysis
- Advertising strategy development
- New communication and creative approaches
- Creative briefs for ad production
- Ad copywriting
- Facebook and Instagram campaign setup
- Meta Pixel and Events
- Conversion API
- Remarketing
- Testing new creatives and audiences
- Campaign optimisation
- Scaling
- Analytics and reporting
06 / MY APPROACH
How I work
Analysis
I analyse your business, product, audience, website and existing advertising.
Strategy
I decide what to change, what to test and where the strongest growth potential lies.
Campaign launch
I prepare the campaign structure and creative concepts, then launch testing.
Optimisation
I analyse results and remove what doesn't work.
Scaling
I increase budgets for campaigns and approaches that deliver consistent results.
07 / WORKING TOGETHER
Who I can help
I can help if you:
- sell products online;
- collect enquiries for your services;
- run a local business;
- already use Meta Ads but aren't happy with the results;
- want to scale your campaigns;
- don't understand why your advertising stopped delivering results;
- want an independent initial assessment of your ads.
08 / THE FIRST STEP
Want to know what could improve your advertising?
Leave an enquiry and I'll personally review your situation.
I'll review the ads you've run, look at your Instagram or website, and give you a few specific recommendations for improvement.
No lengthy presentations.No 'secret methods'.Just specific advice for your business.
Request a free initial analysis09 / CONTACT
Request a free initial analysis
Let's start with your
advertising.
All communication takes place exclusively via text messages on WhatsApp or Telegram.